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VIRTUAL SCHOOL STORE WEB SITE RUBRIC

You will be graded on your individual roles and on group effort. Please review the rubric below and note that you will be graded on only ONE of the areas shaded in gray. You will receive an individual grade for all of the areas shaded in salmon.
You will be graded as a group for all of the areas shaded in red.

INDIVIDUAL WORK	4	3	2	1
SENIOR WEB DESIGNER	Did an excellent job of keeping the team on task and making sure the project was done correctly and on time. Created a very professional web page template for the team to use. Web site template closely follows the agreed upon design. HTML file structure is clear and follows proper format. Tags are placed properly. Student shows a good understanding of HTML file structure. Web pages are organized using tables. Cells, columns, & rows are set up properly.	Did a good job of keeping the team on task and making sure the project was done correctly and on time. Created a professional web page template for the team to use. Web site template followed the agreed upon design. Coding was done according to guidelines.	Leadership skills could be improved. The team was unorganized and wasted time. Web page template for the loosely followed the agreed upon design. Coding was done according to guidelines.	Leadership skills could be improved. The team was unorganized and wasted time. Web page template not created and/or did not follow the agreed upon design. Code was sloppy and contained many errors. Tables were not used.
SENIOR GRAPHIC DESIGNER	Did an excellent job of keeping the team on task and making sure the project was done correctly and on time. Created a very professional PowerPoint presentation template for the team to use. Slide design is creative and very appropriate for the theme of the web site.	Did a good job of keeping the team on task and making sure the project was done correctly and on time. PowerPoint presentation template and slide design was appropriate for the theme of the web site.	Leadership skills could be improved. The team was unorganized and wasted time. PowerPoint presentation template and slide design was adequate for the theme.	Leadership skills could be improved. The team was unorganized and wasted time. PowerPoint presentation template was not created and/or did not follow any specific theme.
CO-EDITORS	Took detailed notes on team discussions. Using individual web evaluation worksheets, and notes, transferred the information effectively to the business proposal summary. Submitted a well-written one page business proposal that clearly identified the plans for the project.	Took detailed notes on team discussions. Student was generally was able to transfer individual web evaluation to a business proposal summary for the project. One page summary was missing some important information but generally identified plans for the project.	Team discussion notes were not detailed enough. Business proposal summary for the project did not clearly describe what the group was proposing. One page summary was missing important information, It was difficult to figure out what the project would look like.	Team discussion notes were missing or not detailed enough. Business proposal summary for the project did not clearly describe what the group was proposing. Summary was less than one page and missing so much important information that it was difficult to figure out what the project would look like.
HTML CODING (individual web pages)	The individual web pages follow the HTML file structure. Navigation is consistent with the original template. Code follows proper format. Tags are placed properly and correctly. Student shows a good understanding of HTML file structure. Web pages are organized using tables. Cells, columns, & rows are set up properly.	The individual web pages follow the HTML file structure. Navigation is consistent with the original template. Most of the tags are placed properly and correctly. Student shows basic understanding of HTML file structure. Table is included but all cells are not utilized appropriately.	The individual web pages follow the HTML file structure. Navigation is somewhat consistent with the original template. Errors show that the student does not have a good understanding of HTML file structure. Navigation is inconsistent. Some tag errors exist. Student does not show an understanding of HTML file structure. Table is included but many coding errors are present.	Page Templates were not created or do not follow the agreed upon design. HTML file structure is inconsistent. Errors show that the student does not have a good understanding of HTML file structure. Website was not structured with tables.
SITE CONTENT (individual web pages)	Information is creatively written and cleverly presented. Just enough text on the page to make it easy to read. All spelling and grammar on web site is correct.	Well written, interesting text. Some pages include too much text making it difficult for visitors to the site to read or contain one or less spelling errors.	Information on pages is incomplete and does not meet project requirements. Two grammar or spelling errors exist. Student did not take the time to adequately proofread the information.	Information is poorly written and incomplete. Three or more grammar or spelling errors exist. Student did not take the time to adequately proofread the information.
GRAPHIC DESIGNERS (images)	Followed the agreed upon plan for locating, creating and using images for the web site. Student used an image editing program (Photoshop, Fireworks) to adjust size, quality of images as needed. Very creative use of graphics (images, icons and clipart). Graphics used are very appropriate for the content, are high quality and download quickly.	Generally followed the agreed upon plan for locating, creating and using images for the web site. Student used an image editing program (Photoshop, Fireworks) to adjust size, quality of images as needed. Graphics used are appropriate for the content. Most of the graphics are high quality and download quickly.	Somewhat followed the agreed upon plan for locating, creating and using images for the web site. Student did not use an image editing program to ‘fix’ the images. Some of the graphics used are inappropriate, of low quality (blurry, fuzzy images). Pictures are too large and download slowly.	Did not follow the agreed upon plan for locating, creating and using images for the web site. Student did not use an image editing program to ‘fix’ the images. Graphics are inappropriate and/or do not add value to the web site. Pictures are fuzzy, blurry or take too long to download.
POWERPOINT (Mechanics)	Information is organized and helps the viewer understand the project and what is being proposed. All requirements present. No spelling or grammar mistakes.	Information is organized and helps the viewer understand the project and what is being proposed. Some requirements missing. One or two spelling or grammar mistakes. Some slides were hard to read.	Information is not very well organized. It’s difficult for the viewer to understand what is being proposed. Slide design does not show creativity or is not appropriate for the project. Some requirements missing. Three or more spelling or grammar mistakes. Some slides were hard to read.	Presentation is incomplete. Slides lack a consistent appropriate design. Many requirements missing. Spelling and grammar errors show lack of effort and proofreading. Most slides were hard to read.
POWERPOINT (Oral Presentation)	Excellent presentation skills. Presenter did not just read off the slides. He used speaker notes and/or added more information as he spoke which showed he knew his topic well. Presenter spoke clearly and loud enough for everyone to hear.	Very good presentation skills. Presenter didn’t use speaker notes but occasionally added more information than what was on the slides to show he knew his topic well. Presenter was some times difficult to hear.	Presentation skills were satisfactory. Presenter read off of the slides and didn’t add any additional information. It was often difficult to hear what was being said.	Presenter read off of the slides and it didn’t appear that he knew the information he was presenting. Very difficult to hear what was being said.

GROUP WORK	4	3	2	1
RESEARCH & BUSINESS PROPOSAL	All team members submitted individual evaluation organizer worksheets completed in detail. Detailed written proposal submitted on time and provided excellent information about sites that were evaluated and the plan for the new web site. Team members formulated thought provoking interview questions for the Marketing students. They gathered excellent information from the interview and came away with a clear understanding of what the Marketing students would like to see on the school store web site.	All team members submitted individual evaluation organizer worksheets completed in detail. Written proposal was adequate, but missing some of the required details. Proposal submitted on time. Team members formulated good interview questions for the Marketing students. They came away with a good understanding of what the Marketing students would like to see on the school store web site.	Most team members submitted individual evaluation organizer worksheets. Some were completed in detail. Written proposal was adequate, but missing some of the required details. Proposal was not submitted on time. Interview questions were adequate. Information obtained through the interview did not show a clear understanding of what the Marketing students would want to see on the school store web site.	Individual evaluation organizer worksheets were not submitted. And/or lack of details showed insufficient effort. Written proposal was incomplete. Proposal was not submitted on time. Students did not formulate a set of questions for the Marketing students and/or did not interview them.
LAYOUT/DESIGN & NAVIGATION (the plan on ‘paper’)	Web site’s purpose and design is clearly defined. ‘Paper’ plan (storyboard, flowchart etc..) is well thought out and provides excellent details of the layout and design of the proposed web site. All pages meet the design objectives and add value to the site’s purpose. The site is very organized and well thought out.	‘Paper’ plan (storyboard, flowchart etc..) is well thought out and provides good details of the layout and design of the proposed web site.	‘Paper’ plan (storyboard, flowchart etc..) shows some organization but some requirements are missing. It’s difficult to determine what the layout and design of the proposed web site would be.	‘Paper’ plan (storyboard, flowchart etc..) is unorganized and lacks sufficient details. It is difficult to see what the layout and design of the web site would look like.
LAYOUT/DESIGN & NAVIGATION NAVIGATION/LINKS (web site)	Web site prototype is an exact replica of the storyboard design. Navigation is consistent with the look and feel of the website. All links to pages work properly. Including return hyperlinks, allowing the user to easily navigate through the web site.	Web site prototype very closely follows the storyboard design. Web site navigation is consistent with the look and feel of the website. Most pages are properly linked and are placed appropriately.	Web site prototype is missing some requirements from what was designed on the storyboard. Navigation is inconsistent. Visitors to the site cannot easily navigate to and from pages because some links are missing or broken.	Web site prototype does not include much of the information that was listed on the storyboard. Navigation is inconsistent. Visitors to the site cannot easily navigate to and from pages because some links are missing or broken.
TEAM WORK	All team members worked well together. Communication about what needed to be done was excellent. Great discussions about web site evaluations and proposed web site. Everyone shared equally in all responsibilities and tasks.	All team members worked well together. Most team members communicated about what needed to be done and had good discussions about web site evaluations and proposed web site. Most of the team members shared equally in responsibilities and tasks.	Communication was average. Team members weren’t sure of project requirements and didn’t always discuss the work being done (web site evaluations and proposed web site). Some disagreement between team members exists. One or two team members do more work than the other team members.	Team did not work well together. Some arguing or disrespect for other team member(s) exists. Team members did not make good use of class time. One or two team members made the majority of the decisions and did most of the work.